VISIBILITY FUNCTION
📌 What it does: It shows a table with the positioning of keywords in different ranges and a visibility graph.
📈 Actions in an eCommerce:
- Measure what percentage of keywords are in profitable positions.
- Identify opportunities for improvement where it is close to entering the Top 10.
- Compare visibility growth over time.
💰 How it generates business for the customer:
- You can focus on the keywords that have the most impact on sales.
- Measure if your investment in SEO is working.
💼 How it generates business for you:
- You can sell monthly or quarterly visibility reports.
- Offer improvements for keywords in positions close to the Top 10.
BRANDED KEYWORDS FUNCTION
📌 What it does: Compare traffic from branded vs. non-branded keywords.
📈 Actions in an eCommerce:
- Measure the impact of branding on organic traffic.
- Determine if traffic is too dependent on the brand or if there are strong generic searches.
- Create content or advertising strategies based on these trends.
💰 How it generates business for the customer:
- You can decide whether to invest more in branding or in attracting new traffic.
- It measures if your brand is gaining organic recognition.
💼 How it generates business for you:
- You can sell content strategies to capture more generic traffic.
- Offer awareness campaigns if brand traffic is low.
SEASONALITY FUNCTION
📌 What it does: Group the data by month (clicks, impressions, CTR and position) in a table, showing the evolution month by month and indicating if there are improvements or setbacks.
📈 Actions in an eCommerce:
- Identify seasonal patterns in user behavior.
- Detect strong or weak months in visibility and clicks.
- Plan marketing campaigns and promotions based on historical behavior.
- Adjust the content and SEO strategy proactively before the expected uploads or downloads.
💰 How it generates business for the customer:
- It allows you to anticipate demand and prepare your stock, campaigns and resources according to the season.
- Increase sales by optimizing presence at key times of the year.
- Minimizes losses by identifying periods with low search intent.
💼 How it generates business for you:
- You can provide seasonality reports with recommended actions.
- Create content calendars or seasonal SEO campaigns.
- Sell action plans leading up to key seasons to maximize results.